The Link
Essential to our future.
THE LINK is a network of multi-use trails offering the opportunity for outdoor recreation, alternative transportation, and healthy living. Essential to our future, THE LINK helps increase quality of life, generate economic growth, and protect the environment.
STRATEGY | NAMING | LOGO
BRANDING | WEBSITE
Direct access to new opportunity.
THE LINK connects community, nature, work, heritage, and culture—from the Lehigh Valley’s urban areas to its suburban and rural landscapes. It also provides a direct connection to Philadelphia, the Poconos, New York, New Jersey, and beyond.
MESSAGING GUIDE
BRANDING FROM THE GROUND UP.
THE LINK was an exciting opportunity to build a brand from the ground up. Through an effective mix of strategy, brand activation, grass roots marketing, and an informative web presence, THE LINK has been firmly established as a universal outdoor resource.