Pocono Raceway
You don’t watch a NASCAR race,
you feel a NASCAR race.
America’s last family-owned NASCAR track, Pocono Raceway is the embodiment of what makes the professional motorsports community so special—the perfect destination for both long-time fans and newcomers.
COMPREHENSIVE MARKETING CAMPAIGN
TAKING DOWN WALLS.
A campaign that took down some of the walls around HIV testing and presented an easy, at-home testing solution. A campaign that got people talking about self-testing on social media.
A campaign that resulted in more people now knowing their HIV status—the key to proper self-care and reduction in transmission.
PROGRAMMATIC
The Thrill of it all.
The track was projected in a new light, and people responded in droves. First-timers mingled with old-timers. Families came for the day, and for the weekend. Younger fans could be found at all events.