Orasure Technologies
Engagement with no judgment.
How do you reduce the stigma that still exists around HIV testing in many parts of the world while increasing social engagement with reluctant audiences?
We lighten the mood. We make the uncomfortable more comfortable. But we never lose sight of the serious importance of HIV testing.
BRAND STRATEGY | SOCIAL
TAKING DOWN WALLS.
A campaign that took down some of the walls around HIV testing and presented an easy, at-home testing solution. A campaign that got people talking about self-testing on social media.
A campaign that resulted in more people now knowing their HIV status—the key to proper self-care and reduction in transmission.