Orasure Technologies
When it’s time to know.
Telling people the reasons they should know their HIV status can come off as judgmental.
Showing them that when they choose to know, there is an easy, accurate way to test themselves at home? This can change the way people think about HIV testing.
BRAND STRATEGY | COMPREHENSIVE AWARENESS CAMPAIGN
SOCIAL
DIGITAL
INFLUENCER & EVENT
INSTILLING A NEW LEVEL OF TRUST.
Launched in conjunction with World AIDS Day, this multichannel campaign worked to reduce misperceptions regarding the accuracy of oral HIV tests and promote the privacy of self-testing.
POP, print, digital, social, and event marketing effectively conveyed just how easy, painless, and reliable self-testing can be, reaching consumers across Sub-Saharan Africa and Europe.