Olympus Medical
Where the continuum of care meets the continuum of learning.
Over time, Olympus had established many different professional education brands in a number of locations around the world. Without a unifying identity, however, these brands were seen as separate entities rather than a cohesive solution.
The answer was to combine these separate programs into a single platform—a new consolidated offering that would require a global umbrella brand.
INTEGRATED BRAND IDENTITY CAMPAIGN
EMPOWERING PEOPLE. ENHANCING THE EXPERIENCE.
An engaging name and logo that speak to both a “continuum of care” and a “continuum of learning.” An energetic, forward-looking visual approach with the versatility to work across a multitude of markets, channels, and applications.