Air Products
Smarter technology means power to burn.
The Transient Heating Burner from Air Products is the world’s only smart burner that sequentially directs heat down toward the melt. This innovative new technology helps recycling plants boost their furnace performance—and their bottom line.
DIRECT MAIL
DIRECT MAIL
A UNIQUE INNOVATION. A UNIQUE INTRODUCTION TO MARKET.
A multi-touch campaign used oversized postcards, a dimensional mailer, and video brochure technology to tell a complex story in a simple fashion, create excitement around an innovative new product, and drive key decision-makers to take action.