A-Treat
A refreshingly lighthearted debate.
Our social media feeds are filled with political sparring and discussions over societal outrages. Here’s to a spirited debate of a different kind—one that’s fun, engaging, and designed to entertain fans of a 100-year-old soda brand.
SOCIAL
TEAM PLAYERS WANTED.
“PICK-A-TEAM” consisted of quirky, everyday topics. Followers and friends quickly aligned themselves on one side or the other of these playful debates. Renewed interest in certain sodas flavors was also sparked. Seasonal tie-ins were a big hit.